At Español en Línea, our brand tone and voice reflect our commitment to providing high-quality Spanish language and cultural education in an engaging and accessible manner.
Brand guidelines
We strive to create content that is informative, friendly, and accessible, while maintaining professionalism and authority. Our brand tone and voice can be described as follows…
Friendly & Welcoming
Use a warm and welcoming tone to engage with our audience.
Avoid jargon and complex language, making content accessible to learners of all levels.
Foster a sense of community and inclusivity, encouraging participation and interaction.
Informative & Knowledgeable
Provide accurate and reliable information related to the Spanish language, grammar, vocabulary, and culture.
Demonstrate expertise and authority through well-researched and well-structured content.
Support our educational content with credible sources whenever possible.
Approachable & Conversational
Write in a conversational style to connect with our audience on a personal level.
Use simple language and concise explanations to make complex concepts easier to understand.
Encourage questions, comments, and discussions to foster an interactive learning environment.
Engaging & Creative
Employ storytelling techniques and examples to make the learning experience more engaging.
Incorporate visuals, such as images, infographics, and videos, to enhance content comprehension.
Experiment with different formats, such as quizzes, exercises, and interactive elements, to keep the audience interested.
Professional & Reliable
Maintain a professional tone throughout the content to establish credibility and trust.
Use proper grammar, spelling, and punctuation to ensure high-quality written material.
Regularly update content to reflect changes in language usage, cultural references, and linguistic trends.
Logo Usage
Use the official Español en Línea logo consistently across all platforms and materials.
Maintain proper spacing and clear visibility of the logo to ensure readability.
Do not alter, distort, or modify the logo without prior approval.
Colour Palette
The primary brand colours are orange, black and white.
Use these colors consistently in branding materials and maintain colour accuracy.
Typography
The primary font for Español en Línea is Monserrat and Source Sans Pro
Use this font for headings, body text, and other relevant content to maintain consistency.
Imagery
Incorporate relevant and high-quality images that align with the content.
Ensure the images used are culturally appropriate and diverse, reflecting the Spanish-speaking world.
Maintain consistency in image style and tone to create a cohesive visual identity.
Conclusion
These brand guidelines for Español en Línea help maintain a consistent brand tone and voice across all our content. By following these guidelines, we can ensure that our educational materials are friendly, informative, approachable, engaging, and reliable. Consistency in our visual identity will further strengthen our brand recognition and connection with our audience.
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